The Packaging Is More Important Than We Think? Let’s Explore!

2 Mins read

When you take the packaging type into account for any product, then there are some of the common factors that can come into play. The first & foremost one is the cost and sturdiness maybe another if the item is fragile or pretty delicate. 

The ability of the container to get recycled is rapidly becoming any other factor as the demand for eco-friendly products is a hike. Thus, the clear plastic box (กล่องพลาสติกใส, which is term in Thai) meets with the standards.

But do you how the factors attached with packaging will affect the value of the product?

When we are considering the perceived value of a product and ultimately, what that item is worth with that of a wallet, then packaging plays a very significant role than you ever think of. 

Here, in this article, we are going to shed light on some ways that will help you out to know how packaging can make a product more appealing and worthier in a retail setting, but exactly, it increases the item’s likelihood of being bought or gifted in the first place.

It Leads To High Prices 

It is too tough to imagine why any item packaged in a box leaves the best mark and increases the enjoyment of the buyer than other similar products packaged in a simple box made up of cardboard. 

However, there is more than just supposition. There is a study done on customer satisfaction, and it has displayed that a well-packaged item is constantly valued at a bit steep prices and more likely to worth for a gift. 

The most underlined part of the study is that when the customers ask to tell about the packaging, then they add some extra value to the product due to the packaging done. 

It Makes It Gift-Worthy 

During the high-competition &high demand of retailing, on some occasions such as Valentine’s Day, Mother’s Day, and so on, grabbing the consumer’s attention is not so simple. Research has shown that the customers watch all the products on the display and judge them with their packaging and it is true in the case of fifty percent of customers. 

All appealing products are more likely to get noticed and attractive packaging, if it is visually interesting and tactile that, makes the consumer pick up the product from a store rapidly. 

As A Premium Packaging

We talk about premium packaging and it comes with a plastic box that can improve the standards of the product too quickly. It makes the product looks too costly and gives them a polishing look.

At last, these plastic boxes are meant to increase the product’s value.